More and more advertisers are vying for the customer’s attention, and it is becoming much more difficult to package complex information in a clear manner. Not only is the information often complex, but the volume of information continues to increase over time, and the mental capacity of its recipients remains the same.įor many people, and many companies, knowledge about products, data and processes are becoming increasingly important. In many areas of business, conveying messages, knowledge and data, and anchoring the information in the minds of recipients, is a necessary but difficult task. And advertising, PR and marketing, especially content marketing, all use forms of storytelling to exploit the memorable and emotional effects of stories in order to embed their message in the memory of the targeted recipients. In psychotherapy, stories serve to outline problems and work out solutions. The fields of child and adult education and journalism use storytelling to impart information in a simplified or exemplary form. Using the story allows the information to be presented as simply as possible and can therefore be easily comprehended and ingrained in long-term memory.Ĭompanies often use storytelling in knowledge management and for employee training to convey data, values, goals or knowledge of the company to employees. Storytelling occurs when knowledge, ideas, products or other information is conveyed to the recipient by invented or real stories. It is primarily used in knowledge management, child and adult education, journalism, and psychotherapy as well as marketing, PR and advertising. Storytelling is a means of relaying information through narrating. Writing Resources Stay on top of writing trends and improve your writing skills.Your signup article Show us your writing skills.Why write for Textbroker Thousands of content orders, flexible time management and reliable payment.Star rating and profiles How we evaluate your work and how you can increase your rating.How Textbroker works Make money writing articles in a few simple steps.Payment Good work pays off: The better you write, the more you can earn. Over 80,000 clients worldwide use Textbroker for their content marketing.
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