![]() Swiss psychoanalyst Hermann Rorschach formalized this idea through the inkblot test he created-he noticed that people with schizophrenia tended to perceive the images differently than did other individuals. Because that’s what the opportunities lie.Humans have long explored the idea of interpreting ambiguous designs. It’s all about pushing your thinking into unexpected and previously unexplored places. You could use this for engineering problems, developing new processes or anything else you can imagine. This approach isn’t just for marketing ideas. It’s all about exploring broadly and going to mental territories you wouldn’t normally visit. If I ran out of inspiration from the prompts I’d created, I’d do an exercise to produce more prompts. But if I was doing this for real, I would come up with dozens of ideas to find the good stuff. The bag of nachos were floating because they’re so light in calories. We then discover that the spaceship is still on the ground and that the guy is only a NASA cleaner in overalls. The bag of nachos is floating in front of the person as if it’s weightless. The space shuttle – We see someone in the cockpit of a spaceship.He doesn’t realise that these nachos are so low in calories that they’re good rather than bad for you. ![]() We cut to the angel on the other shoulder who agrees that the person should have nachos. He’s trying to tempt someone to have a pack of nachos. The devil– We see the devil on someone’s shoulder.We then cut to a delivery man coming out of a supermarket with his clipboard to find that his truck has gone missing. We pull out to see that it’s a delivery truck with the company logo on the side. It looks like a classic ‘World’s Strongest Man’ feat of strength. A big strong man – We see a strongman pulling a truck.He ends up with a pile of empty bags at his feet. It didn’t satisfy him because it’s low calorie. He needs lots of calories for his exercise regime. ![]()
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |